Robin Turpin is Value Evidence and Health Outcomes Scientific Lead at Takeda Pharmaceuticals, USA.  She received her Ph.D. in Applied Social Psychology from Loyola University Chicago and was a Distinguished Fellow with the National Institute of Disability and Rehabilitation Research.  Robin spent the first half of her career in health services and outcomes research for hospital and healthcare systems, including a period with the JCAHO to lead the reliability and validity testing of performance metrics. Her industry experience includes HEOR positions with Merck, Baxter and Takeda. With 30 years of experience in healthcare evaluation and outcomes research, she has co-authored more than 100 books, book chapters, and journal articles on health economics, health behavior, and population health management.  Robin's research has won awards from the AMCP, ASHP, ISPOR, the Joint Commission, and the Disease Management Association of America. She has held previous academic appointments with Loyola University Chicago and Northwestern University Medical School, and serves on the editorial board of Population Health Management.