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Over the last several years, efforts to educate today's health care consumer have risen dramatically. Not only is more information available, but there are more loci of decision-making. What makes an individual sign up for health insurance? Or seek care at a community health center? How do families determine a primary caregiver when a relative falls ill? How does consumer behavior differ when covered by a high-deductible, account-based plan from when s/he has traditional first-dollar coverage? Examining consumers' health care behavior can help policymakers design ways to ensure better access to and quality of care.
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